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CanWest Interactive retains Fjord

By Adnews Staff

Toronto-based Fjord Interactive Marketing + Technology has been hired by CanWest Interactive to redesign the Canada.com website. The site primarily offers news and information content, along with various community-building services. "After an extensive agency review, we chose Fjord as our lead strategic and brand agency partner based on their user-centric strategic approach, creative expertise and depth of expertise in both design and development," said Mario Alfano, senior vice-president of marketing and strategy at CanWest Interactive. Fjord is a division of Cossette Communication Group.

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