Canada Basketball, IMG Canada form sponsorship agreement
By Adnews Staff
Canada Basketball has reached a sponsorship agreement with IMG Canada by which the Toronto-based sports representation agency will assist the organization is selling its marketing assets and developing new properties. Canada Basketball is a private, not-for-profit corporation that works to advance the sport in Canada. "We have watched with interest the strategic moves that Canada Basketball has made to strengthen their brand and their properties, and we're thrilled to be helping them take their program to the next level," said Glenn Young, vice-president of business development at IMG Canada. "The popularity of the game, especially among young people across the country, coupled with the organization's direction, provides many marketing opportunities that we look forward to helping Canada Basketball build upon." No financial details are available.