Yield hires director of integrated strategy
By Adnews Staff
Yield of Toronto has appointed Don Cochrane director of integrated strategy. He will focus particularly on database marketing and customer relationship management. Cochrane was most recently an analytics strategist at Fair Isaac. He was also director of database marketing at Scotiabank and part of the staff that launched the Air Miles program at Loyalty Group. Earlier in his career, Cochrane worked at O&M Direct and Stone & Adler.
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