Sponsorship roundup
By Adnews Staff
Molson Canada has transferred the race rights for the Molson Indy Toronto to a newly-formed organization called the Grand Prix Association of Toronto. The association is owned by Gerald Forsythe and Kevin Kalkhoven, the co-owners of Champ Car World Series. Molson will remain the title sponsor of the annual auto race, which will be renamed the Molson Champ Car Grand Prix of Toronto. According to the Molson, an analysis by the company of its role in the sports and entertainment industry concluded that transferring the rights while retaining the sponsorship was "best aligned" with the brewer's commercial agenda.
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