Pepsi-QTG sends more work to Praxis
By Adnews Staff
Pepsi-QTG Canada has assigned its public relations work for the Quaker and Tropicana brands and its corporate public relations to Praxis of Mississauga. Praxis has been the public relations agency of record for Pepsi-Cola Canada and the Pepsi Bottling Group since 1999. "Praxis has been a good strategic PR partner for over six years," said Tim Fowler, vice-president of Pepsi-QTG Canada. "As we increasingly look for innovative ways to integrate PR into the marketing mix for competitive advantage, it made sense for us to expand Praxis' responsibilities to the Quaker and Tropicana portfolios."
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