DaimlerChrysler conducts Jeep Commander campaign
By Adnews Staff
DaimlerChrysler Canada has begun an out-of-home campaign promoting the Jeep Commander sport utility vehicle. The national campaign began on Oct. 17 and will run until Dec. 21. The program consists of mobile billboards accompanied by a flatbed truck carrying a sample vehicle. The campaign will take place in Toronto, Ottawa, Montreal, Calgary, Edmonton and Vancouver. The campaign was created by BBDO. The media is from Motomedia.
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