B.C. LOTTERY PROMOTES SCRATCH & WIN
By Adnews Staff
B.C. Lottery Corp. will launch the second phase of its latest TV campaign for scratch & win tickets next week with a spot patterned on TV shows dealing with the paranormal. The commercial is a general one for all scratch & win games, but includes a tag on the end for its Trucks & Bucks game. The ad shows that even an exciting life can be made more fun with a scratch & win ticket. The third phase has an Internet theme and will begin airing in June. The first part of the scratch & win campaign began in early April, with one generic category spot and one commercial for a specific product. The TV push is supported by radio advertising. All the ads were created by Bryant, Fulton & Shee Advertising of Vancouver. Cactus Productions has produced a pool of generic ads, while Alakazam of Vancouver shot commercials for specific products. Both production houses are in Vancouver.