Yield hired by Regus Group
By Adnews Staff
Toronto-based Yield has been retained by The Regus Group of Dallas, TX to create a radio campaign for their HQ brand in several large U.S. markets. The company operates 750 business centres internationally that provide temporary professional workplaces. "Regus Group chose Yield because of their strong results-driven approach and creativity," said Bob Gaudreau, the company's executive vice-president of sales and marketing. "We believe this campaign will further draw attention to products and services we provide. In our industry you need a strong call to action and that's what Yield created for us with this radio campaign."
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