Northern Lights creates campaign for Innotek
By Adnews Staff
Toronto-based Northern Lights Direct Response Television has produced a new campaign for Innotek to promote its Zones line of dog collar training products. "We want the campaign to reinforce our brand, show how effective Zones is, and explain how it promotes a better relationship between owners and pets," said Terry Mears, marketing director at Innotek. "With their track record in creating brand-based DRTV, we knew that both the knowledge and experience of Northern Lights could help us achieve these objectives." The U.S.-based campaign will begin this month. Media buying is being handled by Koeppel Direct of Dallas, TX.
« Back Next »
Comments
blog comments powered by Disqus