ConAgra Foods sends six brands to Leo Burnett
By Adnews Staff
Leo Burnett Toronto has been hired by ConAgra Foods to handle advertising for six of its brands: Orville Reddenbacher popcorn, Chef Boyardee, Reddi-Wip, Pam, EggBeaters and V-H Sauces. "We are committed to ensuring that our advertising establishes and deepens the connections consumers feel toward our flagship brands," said Andrew Armstrong, marketing vice-president at ConAgra. "We chose to partner with Leo Burnett because they have proven time and again that they are experts at creating these connections." The Canadian assignment is part of a North America-wide alignment between ConAgra and Leo Burnett.
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