Groupe Avantage hires Communications Meca
By Adnews Staff
Montreal-based Communications Meca has been appointed public relations agency of record of Château Beauvallon, a new resort hotel in Mont-Tremblant. The agency will handle PR and marketing initiatives for the resort in Canada, the U.S. and the U.K. The hotel, which is being developed by real estate firm Groupe Avantage, will officially open in December. "With [Communications Meca]'s proven track record in the hospitality and tourism industries, they are well positioned to help launch this property and position it as both a local and international destination for the North American and U.K. markets," said Gavin MacDonald, president of Groupe Avantage.
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