News directors association release diversity campaign
By Adnews Staff
The Toronto-based Radio-Television News Directors Association has prepared a national campaign of television and radio advertising intended to promote cultural diversity in the news media. The series of public service announcements will begin going out to media outlets this week. The campaign, called "Everyone's Story," consists of 30-second ads in English and French. The ads were produced by Dynamix Productions of Toronto. "We hope this campaign will make people aware of the fact that a diverse culture is what Canada is all about, and that the news media is keen to properly reflect that diversity," said Terry Scott, president of the association. As part of its diversity campaign, the association will also construct a DVD guide for newsrooms and conduct a study of diversity in the Canadian broadcast news media. The Radio-Television News Directors Association represents approximately 400 news directors, reporters, producers, educators, students and industry associates in Canada.