Wine Council of Ontario begins Superstars initiative
By Adnews Staff
The Wine Council of Ontario will conduct a campaign to promote Ontario wines in that province for the next month. During the promotion, called "Ontario Superstars," approximately 1,000 tastings will take place at 600 LCBO stores in Ontario. Promotional workers will also distribute information about Ontario wineries and their products. Customers will also be able to enter a draw for a weekend trip for six people to Niagara. The trip will include chauffeured transportation, two nights accommodation, meals, spa services, private winery tours and passes to the Shaw Festival. The Wine Council of Ontario is a non-profit trade association that represents the province's wine regions in the Niagara Peninsula, Pelee Island, Lake Erie North Shore and Prince Edward Country.