Casino Niagara begins renovation campaign
By Adnews Staff
Casino Niagara, located in Niagara Falls, ON has begun a multi-media advertising campaign to promote its recent renovations. The campaign, created by Endeavour of Toronto, uses the tagline "Just Plain More Fun." It will include direct mail, newspaper, radio and outdoor advertising in Buffalo, Niagara Falls, St. Catharine's and Hamilton. The creative depicts various people in humorous before-and-after situations to illustrate the changes to the casino, which include sports wagering, off-track betting, a poker room, a new restaurant and a new bar. "The task of distinguishing Casino Niagara from its competitors became obvious when fun is the universal theme that delivers both experience and benefit," said agency president Barry Avrich. The casino will conduct a grand re-opening this weekend.