Bell Canada, Universal Music debut Live @ The Orange Lounge
By Adnews Staff
Bell Canada and Universal Music have launched a new cross-promotional service called "Live @ The Orange Lounge." Elements of the service will extend across Bell's Sympatico, ExpressVu and Mobility divisions, giving users the ability to watch and listen to Universal artists over the Internet, on television and by cell phone. A different artists will be featured on the service each week. The content, produced at the Orange studio in Toronto, will include interviews and behind-the-scenes material from the recording process. The service began last week with Divine Brown. Participants through 2006 will include Jann Arden, The Marble Index and David Usher. Users will be able to watch the weekly webcasts at Sympatico.MSN.ca and buy featured songs from the Sympatico Music Store. Songs can also be purchased to use as ring tones for Bell Mobility phones. In addition, subscribers will receive access to broadcasts of the sessions on ExpressVu in either standard- or high-definition.