Dexit retains Holmes and Lee
By Adnews Staff
Toronto-based Dexit has hired Holmes and Lee, also based in Toronto, to handle its advertising and promotional activities. Dexit operates a cash replacement system for retailers which uses a keychain device carried by customers. These customers can then pay for purchases from participating retailers by passing the device over a sensor. Gee Jeffrey and Partners had held this account for the past two years. "Dexit has built a strong foundation with customers, but wants to dramatically increase acquisition of customers while expanding its retail merchant base. That is why we have been hired," said agency president John Lee.
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