RadioShack opens new Canadian website
By Adnews Staff
Electronics retailer RadioShack of Fort Worth, TX has launched a new website for Canadian customers at <http://radioshackisback.com>. In March, a court ruling gave the company control over its brand in Canada as of July 1. Between April and July, the approximately 1000 Canadian retail stores which formerly operated under the RadioShack name were rebranded as The Source by Circuit City. US-based Circuit City is the indirect owner of InterTAN Canada, which operates these stores. According to RadioShack, the new website is the first step in reconnecting the brand to Canadians. The site lists company news, employment opportunities and information on future store openings. It also contains consumer information on various types of electronic products and a customer feedback area. "Now that we have reclaimed our brand in Canada, we can move forward with our commitment to better connect with customers and provide them with the consumer electronics knowledge and solutions that RadioShack is uniquely prepared to offer," said Don Carroll, RadioShack's chief marketing and brand officer.