Rogers Wireless continues Live Out Loud campaign
By Adnews Staff
Toronto-based Rogers Wireless has begun a back-to-school phase of its "Live Out Loud" campaign which began in May. The youth-oriented campaign promotes the company's line of MP3-capable cell phones and related services. Two new television commercials, called "Dance #1" and "Dance #2," portray the phones as a way for users to express their individuality. They depict several teenagers dancing while listening to music on their cell phones. The campaign, which also includes print and out-of-home advertising, was created by MacLaren McCann. It began on Aug. 9 and will continue until Nov. 2.
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