Wave creates new Softlips campaign
By Adnews Staff
Wave Communications of Toronto has developed a new national campaign for The Mentholatum Company. The campaign, called "Kiss my Softlips," promotes the Softlips line of lip care products. The awareness effort includes print ads, promotions with Canadian fashion magazines and a website. A sampling program will also take place at fashion shows, movie premieres and other events. Public relations for Mentholatum are handled by Dasko Communications.
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