Ski Sutton retains LXB
By Adnews Staff
Quebec resort Ski Sutton has appointed LXB Communication-Marketing of Montreal its communication agency, following a selection process that considered an unknown number of additional firms. "LXB's inventive approach, their enthusiasm and understanding of what's at stake at a ski centre like ours really impressed us," said Ski Sutton marketing director Morgan Robitaille. "Whether it is media tactics, strategy or creative approach, everything was in place to help us make Sutton even more attractive for skiers of all levels." According to the agency, its approach will emphasize the fun and good feeling of skiing without relying on traditional ski resort marketing concepts. A new campaign will begin in late fall.
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