BMW retailers release hockey ad
By Adnews Staff
The Toronto Area BMW Retailers ran an ad in the Globe & Mail Auto section yesterday tied to the end of the National Hockey League labour dispute. The creative used the stylized image of a BMW grille to represent a smiling mouth with an area blacked-out to resemble a missing tooth. The copy read, "Hockey's back and we couldn't be happier." The ad was produced by Cundari of Toronto.
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