Air Canada Technical Services begins campaign
By Adnews Staff
Zoum Armada of Montreal has created a new global branding and trade advertising campaign called "Act Now" for Air Canada Technical Services. ACTS is a limited partnership of ACE Aviation Holdings that provides airframe, engine and component maintenance to clients including Air Canada and Air Canada Jazz. The new campaign promotes this "maintenance, repair and overhaul" business to international aircraft operators. The effort consists of a new corporate identity, including a new logo, along with three print ads, a new website at <http://www.actsmro.com>, a corporate brochure and posters for ACTS' tradeshow kiosk. "The campaign gives us exactly what we need," said Basil Papayoti, vice-president at ACTS. "First, it tells the aviation world exactly where we stand today as a strong call-to-action. Second, it's a bold introduction that clearly signals our move into a leading position in the MRO industry."