ICA forms training alliance with Sage & You
By Adnews Staff
The Toronto-based Institute of Communications and Advertising has formed an agreement with training company Sage & You to offer a series of Internet-based advertising and marketing educational courses. The multimedia courses, which will be aimed at entry-level and more advanced learners, take approximately two hours each to complete. The courses cover developing a marketing communications plan, creating a brand communications strategy, measuring brand equity, evaluating marketing performance, marketing research, techniques for creative problem solving, sales promotion and direct marketing, among others.
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