Katz Group hires Padulo
By Adnews Staff
Pharmacy company Katz Group Canada has appointed Padulo Integrated of Toronto its advertising agency of record. Padulo won the account without a formal review after "demonstrating keen insight into the challenges and opportunities for Katz Group Canada's multibrand network," according to the company. "The Padulo team demonstrated right off the bat that they understood the retail marketplace, our industry and our customers," said Gaye Mandel, advertising vice-president at Katz Group Canada. The assignment includes creative development, planning and media Katz Group's Canadian pharmacy chains, which include Pharma Plus Drugmarts, Rexall Drug Stores, Guardian and I.D.A., plus the Rexall line of private label products. Katz Group has approximately 1,500 pharmacies in Canada.