New York Fries hires The Communications Group
By Adnews Staff
Toronto-based fast food chain New York Fries has hired The Communications Group of Toronto as its public relations agency of record. "New York Fries has some exciting new projects to unveil in the coming months," said marketing manager Alyssa Berenstein, "We wanted to link with an aggressive PR agency that has a successful track record in our industry as well as in the broader community, especially across Canada." The company has 183 stores in Canada, Korea, Australia and the United Arab Emirates, mostly located in shopping malls and movie theatres. Advertising for New York Fries is handled by Zig.
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