Moxie changes name to Palette Public Relations
By Adnews Staff
Toronto-based Moxie PR & Communications has changed its name to Palette Public Relations. The agency made the change to avoid confusion with another Toronto firm with a similar name. According to agency partners Martin Waxman and Louise Armstrong, the name Palette reflects the company's creative abilities and entrepreneurial approach. "Clients come to us with a vision and we help them translate it into a great public relations campaign," said Armstrong. "We add colour and texture to their stories." Founded in January 2004, the public relations agency's services include media relations, product launches, PR writing, communications planning, event management and reputation management. Its clients include Procter & Gamble, Camco Appliances, Kids + Company and Junior Achievement of Canada.