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Gatorade breaks alphabetic ad

Pepsi - QTG has released a new 60-second television commercial to promote a new product called X-Factor Gatorade. The ad, called "Alphabet of Sport," was created by Downtown Partners of Toronto. It presents a series of sports-related images that contain within them the shapes of letters of the alphabet. The ad begins with the letter "A" and proceeds to a letter "X" in the form of the product's logo. At press time, the duration of the campaign and the markets in which it is running were unknown.

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