ICA releases list of ten best Canadian commercials
By Adnews Staff
The Toronto-based Institute of Communications and Advertising has released the results of a contest to select the best 10 television commercials in Canadian history. The contest, aimed at the ad industry, was part of the organization's activities promoting its 100th anniversary. In February the institute placed 100 award-winning commercials from the last 50 years on its website to be voted upon by members of the industry. The winning ads are divided into time periods. In the 1950's to 1970's period, the winners were "Do you Eat the Red Ones Last?" produced for Nestle Canada by Ogilvy and Mather in 1967, "Mona Lisa," produced in 1973 by Scali McCabe Sloves for Cadbury Chocolate Canada, a 1974 ad called "Milk Moustache," made by Ogilvy and Mather for the Ontario Milk Marketing Board, and "The Road," made for A&W Food Services of Canada by The Woodall Workshop in 1975. In the 1980's period, the winner were "Atlas Ketchup," made in 1980 by Vickers and Benson for H.J. Heinz, and "It Tastes Awful. And It Works," produced for W.K. Buckley by Ambrose Carr DeForest & Linton in 1985. The 1990's winners were "Bike Story," a 1990 Canadian Tire ad from Doner Schur Peppler, and "Stuck," a 1996 Fruit of the Loom produced by Leo Burnett. The winners from the 2000's period were "The Rant, a 2001 Molson ad by Bensimon Byrne D'Arcy, and "Dog Tired," produced by Palmer Jarvis DDB for Pinesol in 2003. The Publicité Club de Montréal is conducting a separate program to recognize the top French-language commercials.