Samsung to sponsor Montreal jazz festival
By Adnews Staff
The Festival International de Jazz de Montréal has signed Samsung Electronics Canada as a sponsor for the next three years. "It is somewhat unusual how it all came together," said Jacques-André Dupont, vice-president of marketing and development for the event. "Two Samsung executives attended the festival last year, and they were both so impressed by our activities it led to the discussions that resulted in the sponsorship." The electronics manufacturer will be the presenting sponsor of Les après-midi Samsung series and a co-sponsor of the Bell-Samsung stage and Studio Samsung. The company will also participate in the Carte des Amis initiative, which contributes to the free outdoor shows staged during the event. Samsung will maintain a stand in the Grande Place du complexe Desjardins, and product displays at the Spectrum de Montréal, the Savoy du Métropolis and in the festival's press room. The 26th annual festival will take place from June 30 to July 10.