Toronto Argonauts hire McIlroy & King
By Adnews Staff
Toronto-based McIlroy & King Communications has been retained by the Toronto Argonauts Football Club as its media planning and buying agency of record. The firm will develop media plans, implement buys and help manage contra and promotional media activities for the CFL team. "M&K are a great fit with the Argos and are exactly the type of senior, hands-on professional media support we are looking to enhance our marketing efforts in 2005," said Meg Pinto, executive vice-president of sales and marketing for the Argonauts.
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