Sescolite hires Gilbert + Davis
By Adnews Staff
Lighting retailer Sescolite, has hired Gilbert + Davis of Toronto as its ad agency. The firm will seek to "freshen the company's image" with new radio and print advertising, plus a new website. The agency received the account without a review after a pitch to the company. "Gen X is now the largest group of home buyers and home renovators," said Sescolite president Doug Grand. "Gilbert + Davis has considerable experience talking to this group, so they seemed like a natural fit for our company as we broaden our traditional target audience." The retailer has stores in Toronto, Richmond Hill and Burlington, ON.
« Back Next »
Comments
blog comments powered by Disqus