Coca-Cola prepares campaign for Sprite Remix Aruba Jam
By Adnews Staff
Coca-Cola is readying a campaign to promote a new variety of Sprite called Remix Aruba Jam. The product, aimed at teenagers, combines lemon and lime flavours with strawberry, pineapple and passion fruit flavours. This drink replaces the Berryclear Remix variety distributed by the company last year. The marketing campaign will consist of 15-second television commercials and sampling programs in some cities nationally. Product placement will also occur in an online chat room called HabboHotel.ca Canadian advertising for Sprite is handled by Cossette. PR for the brand is done by Apex Public Relations.
« Back Next »
Comments
blog comments powered by Disqus