Clear Channel Outdoor launched mall demographic service
By Adnews Staff
Clear Channel Outdoor of Toronto has launched a new service that will provide advertisers with demographic and product usage information about the consumers at Canadian shopping malls. Data is currently available on 17 malls, split into 22 product categories including automotive, clothing, food, financial services, media and household products. Subscribers to the Web-based service will be able to access updated information on the age, income and purchasing habits of customers at specific malls. "Rather than use PMB data which is generic, we cross-referenced the trading zone information with MapInfo and Stats Can data for each mall to establish specific mall demographics and product usage," said Alan High, vice-president marketing and operations at the company. "The research is national and provides representative data on a Canada wide basis. As we continue with our research, we will add more malls." The research was conducted by Pascam Media and Abraxoft.