CONSUMERS INFLUENCED BY FAT CONTENT
By Adnews Staff
Consumers are influenced by the information presented on food labels, according to a study in the U.S. by Find/SVP of New York. They are more likely to buy food with labels saying "fat-free", and are willing to pay more for such products. In 1995 nearly half of new products featuring fat or cholesterol-related claims were said to contain no fat. Over one-quarter of the surveyed products were described as low-fat and about 13% said they have less fat or are reduced in fat.
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