BMW appoints two brand communications managers
By Adnews Staff
BMW Group Canada of Whitby, ON has appointed John Cappella brand communications manager for BMW and Margareta Mahlstedt brand communications manager for Mini. Both are newly-created positions. Cappella and Mahlstedt will handle all brand-specific communications, including advertising, electronic business and relationship marketing. Cappella, who joined the car maker in 1999, was most recently an e-business manager. Mahlstedt joined BMW Canada in 2001 after working at BMW in Germany.
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