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Cadbury Adams Canada retains M2 Universal

By Adnews Staff

Candy maker Cadbury Adams Canada has appointed M2 Universal its media buying agency of record. M2 Universal the media services division of MacLaren McCann Canada. "We conducted an extensive review that included several leading Toronto-based agencies" said Lesya Lysyj, the company's senior vice-president of marketing. "M2 Universal was awarded the account based on its strong media planning, innovative communications solutions and willingness to challenge the status quo and media conventions."

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