Callaway hires Downtown Partners
By Adnews Staff
Downtown Partners of Toronto has been hired by Callaway Golf Company to handle marketing in Canada. The agency will work to improve Callaway's brand positioning in this country. The assignment includes strategic and creative development for the Callaway Golf, Ben Hogan, Odyssey and Top-Flite product lines. Downtown Partners won the account in a competitive review involving an unknown number of Canadian agencies. "Callaway Golf Canada has adopted a mantra based on being consumer focused and customer aware and Downtown Partners demonstrated that they were the perfect partner for us, with their enthusiasm for our business and their understanding of our brand goals and business objectives," said company president Doug Hayes.
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