Fashion Design Council signs sponsorship deal with L'Oreal Paris
By Adnews Staff
The Fashion Design Council of Canada, based in Toronto has signed a multi-year sponsorship agreement with L'Oréal Paris, making the cosmetics maker the title sponsor of the council's bi-annual Toronto Fashion Week. As a result, the event has been renamed L'Oréal Fashion Week. "With the exceptional brand recognition of L'Oréal Paris, fashion designers of Canada will reach a broader audience bringing their product to consumers," said Robin Kay, the event's producer. As part of the agreement, L'Oréal Paris will continue to host the Media Lounge during the event. Also, a group of promotional workers called the L'Oréal Paris Beauty Team will handle makeup and hair at the shows. The Fashion Design Council of Canada is an industry association that promotes fashion in Canada. The next fashion week will take place from March 14 to 19.