The Comedy Network updates look
By Adnews Staff
Toronto-based specialty channel The Comedy Network debuted a new on-air appearance late last week, its first in four years. The new elements resemble the old materials, with, according to the company, more "energy, colour and attitude" intended to represent the network's "edgy and irreverent" programming. The package includes new station identification and promotional clips. The channel's logo has made more streamlined and three-dimensional. The accompanying music uses electric guitar and heavy percussion. The company has kept its existing "Time Well Wasted" tagline. "The Comedy Network's brand is one of the most recognizable on Canadian television," said Comedy Network president Ed Robinson. "As a result, we've been able to present a fresh, updated look through evolution, not revolution." The new visuals will be adapted into the channel's outdoor and print advertising as part of an ongoing rebranding campaign. The work was done in-house with support from The Studio Upstairs and Volcano. The Comedy Network is owned by CTV, which is a division of Bell Globemedia.