N5R gains new clients
By Adnews Staff
Interactive agency N5R of Toronto has recently gained two clients: Russell Investment Group and Montecito Investment Company. For Toronto-based investment planning and mutual fund company Russell, the agency has created an eight-week promotion consisting of an online contest backed by direct mail. The aim of the initiative, which is aimed at financial advisors, is to raise awareness of LifePoints Portfolios and to generate new business leads. Entrants will earn points for answering questions about the company's products and by referring new players. The contest began on Jan. 17 and will end on March 7. For Florida-based condominium company Montecito, N5R is working on a promotion intended to attract real estate brokers to a launch event for its new properties. Postcard invitations are being sent to brokers in West Palm Beach and Phoenix, AZ. The cards direct recipients to a website to sign up for the event. An online media campaign will also be conducted to raise awareness of the properties among the general public. N5R division Bat Cave will manage the event. N5R has also received an assignment from a US car company which it would not identify. The firm will create a business-to-business direct mail campaign with an online component aimed at key purchasers. No other details are available at this time.