LXB hires Lalonde
By Adnews Staff
LXB Communication-Marketing of Montreal has appointed Pier Lalonde creative director. For the last eight years Lalonde has been a creative director at BBC4. He has also worked at Marketel, Prisme, Wallace Saffer, Parallel Advertising and Olive Communication, in addition to his own firm, Shagalag! Communication. At LXB in Quebec City, Lalonde will be responsible for the quality and development of the agency's creative. As of Feb. 1 he will also oversee the creative staff in Montreal.
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