Trojan to sponsor Exclaim concert series
By Adnews Staff
Toronto-based music publication Exclaim! Magazine has signed condom maker Trojan as a sponsor of its upcoming Cross-Canada Concert Series. The 13th annual national tour will feature the band Stars as the headliners, along with other emerging Canadian and international musical acts. Condoms packaged in fliers containing information about safe sex will be distributed before and after each show. "Exclaim! Magazine and Trojan are a great fit, promoting safe sex while sharing this audience's passion for new music," said publisher Ian Danzig. Car maker Jeep will continue to be the title sponsor of the event for the third year.
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