BBM Canada promotes Missen
By Adnews Staff
BBM Canada of Toronto has appointed Randy Missen vice-president of personal portable meters and client software. He will take on the position on Feb. 1. According to the company, Missen will direct a series of initiatives intended to keep BBM's software in line with the requirements of its users. He will also continue to oversee the development of the company's electronic audience measurement panel in Quebec. Missen came to BBM in 1994 as a programmer. In 1999 joined the management staff that launched the firm's picture-matching television audience measurement panel. He became vice-president of meter services in 2001.
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