CCM signs three new endorsees
By Adnews Staff
Montreal-based hockey equipment maker CCM has signed NHL veterans Mario Lemieux and Ed Belfour and 2004 top draft pick Alexander Ovechkin as new endorsees. "Our 2005 endorsee lineup is unmatched in the history of the company" said Matt O'Toole, president of The Hockey Company. "Because CCM equipment relates to players and fans of all age groups and abilities, we felt that it was important to have an endorsee lineup that showcases veteran superstars and the best new talent that hockey has to offer." These players will be involved in the design of new products and participate in product research sessions. Other CCM endorsees include Vincent Lecavalier, Joe Thornton, Shane Doan, Brad Stuart, Radek Bonk, Mark Recchi, Martin Brodeur and Marc Denis.