Health Canada sends more anti-smoking work to BCP
By Adnews Staff
BCP of Montreal has been retained by Health Canada to develop a new national tobacco-control advertising campaign. The agency won the assignment in a call for tender process held at the end of 2004 by Public Works and Government Services Canada. BCP has created a number of anti-smoking campaigns for Health Canada in the past several years. The new campaign will encourage Canadian smokers to quit and seek to inform them about the risks of second-hand smoke.
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