BBM promotes Easter, Bremner
By Adnews Staff
BBM Canada of Toronto has appointed Don Easter vice-president of internal operations and Ron Bremner vice-president of client services. Easter joined BBM in 1996 as vice-president of radio. Prior to that he was at A.C.Nielsen. Bremner also came to BBM in 1996, as vice-president of television. He had previously held positions at a number of advertising agencies. The appointments are part of the company's attempt to shift its management away from divisions based on media. In the short term Easter will also hold the title of vice-president of television, while Bremner will be vice-president of radio. In the medium term, however, the importance of these media-specific roles is expected to diminish, according to the company. Easter will focus on call room operations, survey production and electronic measurement operations; a combination of divisions intended to increase efficiency. Bremner will work to improve service to BBM members and raise the profile of the company.