Strategic/Ampersand retained by Nikon Canada
By Adnews Staff
Photographic and imaging equipment maker Nikon Canada has retained Strategic/Ampersand of Toronto to handle an expansion of its public relations activities. The agency will develop public and media relations programs intended to raise awareness of the Nikon brands in Canada and increase sales. "As experts in consumer-tech and technology-focused communications, Strategic/Ampersand understands our business challenges and market opportunities," said Greg Flasch, the company's national manager of advertising and communications. "We are impressed by their expertise and track record." At press time, no details were available concerning the manner in which Strategic/Ampersand received the account.
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