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Longo's Markets hires John St.

Grocery chain Longo's Markets has assigned its strategic planning and creative work to John St. Advertising of Toronto. "We want to ensure our brand is clearly articulated and resonates with our customers," said the company's vice-president of marketing, Rob Koss. "John St. demonstrated they had the strategic acumen and the track record for creating breakthrough advertising we were looking for." John St. will begin work on the account early this year.

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