COSSETTE BUYS PLANNING AHEAD
By Adnews Staff
Cossette Communication Group has struck a deal to purchase strategic planning firm Planning Ahead of Toronto. The operations of the company will be merged with those of Cossette's own strategy division, Nucleus Strategic Core Properties. "Our companies share the same philosophy and approach,'' said Planning Ahead founder Anne Sutherland. "Our teams complement each other and offer a unique resource that creates a competitive advantage for all of our clients." "This acquisition brings new scope to our strategic expertise," said François Duffar, president of Cossette. "With 20 experienced strategists, the strategic depth and breadth of Nucleus is unparalleled." Planning Ahead specializes in brand positioning and "customer understanding." Its clients include LavaLife, EBay, Dare Foods and Smartrisk. Nucleus clients include Schering, City of Montreal, Molson, Irving, Kamik, and Coca Cola.