NESTLE HIRES THREE PROMOTIONAL AGENCIES
By Adnews Staff
Nestlé Canada of Toronto has hired three promotional agencies: B Street Communications, Big Image Studios and Commix Communications. The company considered seven agencies in its review, which began in August. Three of these firms were known to be incumbents, but Nestlé would not identify them. According to Nestlé, the contenders were evaluated for core expertise in promotional marketing, creative skill, merchandising strategy experience, knowledge of retail and trade marketing, agency resources, planning skill and execution capability. The account includes promotional work for all Nestlé Canada brands, Nestlé Waters and Nestlé Purina.
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